Passion Capital

Passion Capital is a London-based venture partnership run by entrepreneurs and operators. It backs European founders building technology companies, with attention on AI, fintech and risk. The firm began investing in 2011 and publishes its plain-language term sheet for founders.

What Passion Capital offers

• Early-stage investment — funding across several funds and special purpose vehicles.
• Open term sheet — a plain English, non-binding term sheet and shareholder terms that set out how it invests.
• Open office hours — regular sessions, announced on social media, where founders can pitch ideas.
• Portfolio statistics — published figures on investments from its first years.

Who it works with

European founders in consumer and enterprise fintech, insurance and consumer brands. Its portfolio has included Monzo, GoCardless, Tide, Marshmallow and Butternut Box.

Key facts

• Based in: London, UK
• Investing since: 2011
• Focus: AI, fintech and risk