Hyundai CRADLE

Hyundai CRADLE is the Center for Robotic-Augmented Design in Living Experiences, an innovation and investment unit linked to Hyundai Motor Group. It works with people building robotic technology and mobility products, and it runs offices in several countries.

Services

• Startup investment: puts money into pioneers of robotic and mobility technology.
• Portfolio support: works with a dedicated group of startups on regulatory hurdles, new openings and getting to market.
• Talent and opportunity scouting: looks for promising people and connects them with openings.
• Product building: aims to help create mobility solutions by building them alongside founders.

Customers and markets

The unit targets robotics pioneers and startups whose products could improve how people travel and move. Its stated belief is that better ability to move improves quality of life, and it wants solutions that reach many people rather than a few.

Key facts

• Offices: Seoul, Berlin, Tel Aviv, Beijing and Singapore
• Parent group: Hyundai Motor Group
• Focus: Robotic and mobility technology
• Full name: Center for Robotic-Augmented Design in Living Experiences