G Squared

G Squared is a global venture capital manager founded in 2011. Its idea is that technology companies now stay private for longer, so they need fresh capital for growth and also ways for early investors and staff to sell shares. It invests directly in secondary shares as well as in new funding rounds.

What G Squared offers

• Primary investment — new capital for growing technology companies.
• Secondaries — buying existing shares, described on its site as pioneering direct secondaries.
• Employee tenders — arranging and structuring share sales for staff and other shareholders.
• Lifecycle partnership — working with companies through many financing moments.

Who it works with

Growth-stage private technology companies across eight areas: AI, data infrastructure, security, application software, fintech, consumer, mobility and frontier technology. Its earlier profile listed Airbnb, Coursera, Instacart, Lyft and Spotify among its investments.

Key facts

• Based in: San Francisco, California, USA
• Founded: 2011
• Locations: several offices, listed on its website