Firestartr

Firestartr is a venture platform that backs digital entrepreneurs from seed stage towards Series A and later rounds. It syndicates investments with a curated network of domain experts. Its team draws on its own founding experience and senior roles at technology companies.

What Firestartr offers

• Seed investment — funds early digital and software businesses.
• Pledge structure — gives founders one line on the cap table and investors more choice of deals, with EIS tax advantages and no lock-in.
• Advisor network — about 50 specialists in areas such as analytics, design, development, marketing and PR.
• Portfolio support — helps companies raise later funding.

Who it works with

The portfolio leans towards SaaS and cloud infrastructure, digital media, fintech, and e-commerce and marketplaces. It works with London incubators, accelerators and co-working spaces.

Key facts

• Sectors: SaaS, digital media, fintech, e-commerce
• Advisors: About 50
• Base: London network