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Brunswick Corporation

Marine recreation group behind boat engines and boat brands, developing boating technology

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About Brunswick Corporation

Brunswick Corporation is a marine recreation company that owns more than 60 brands, including Mercury Marine, Boston Whaler and Sea Ray. It is listed as a public company and publishes results for investors. Its innovation work aims to make boating easier and safer.

What Brunswick Corporation does

  • Boat and engine brands: A portfolio spanning propulsion, boats and related products and services.
  • Autonomy and assistance: sensing and control technology that helps boaters of any skill level handle a vessel.
  • Connectivity: wireless systems for monitoring a boat remotely and reaching data and services.
  • Electrification: electric propulsion and energy management for onboard systems.
  • Shared access: boating services offered as an alternative to owning a boat.

Who it works with

Recreational boaters, boat builders, dealers and marine industry partners, along with investors following the listed company.

Key facts

  • Innovation strategy: Called ACES, for autonomy, connectivity, electrification and shared access
  • Brands: More than 60
  • Sustainability: Reports on environmental commitments

Profile written by TrustList from the business's own published information, Oct 2026.

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