Alpha Edison

Alpha Edison partners with entrepreneurs with the aim of building companies that open up new markets. It works with early-stage founders using technology to address latent demand in areas where consumer or business behaviour is shifting, treating the idea that useful ideas can come from anywhere as central to how it operates and chooses which founders to back. Its team is described as combining investors, founders, operators, data scientists and behavioural scientists, including dedicated roles in data science and research and in insight generation, reflecting a mix of backgrounds the firm says it draws on when evaluating opportunities alongside the entrepreneurs it backs, rather than relying on a single type of expertise across its staff.