Afore Capital

Afore Capital is a venture fund that invests at pre-seed stage, before a company has traction or a full product. Its team says they are product people and founders themselves, and they aim to be involved from the first day.

What Afore Capital does

• Pre-seed investment: funding for founders whose ideas are still raw.
• Fast decisions: the fund says it moves quickly rather than waiting for the following week.
• Direct feedback: honest questions and challenge, in place of easy praise.
• Fundraising preparation: help building the company now with a view to raising later.

Who it serves

The fund targets founders at the earliest point, who are prepared to take risks. It describes its approach as looking for what could go right rather than concentrating on what may go wrong.