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Surfer

SEO and content optimisation platform that tracks brand visibility in Google and AI search engines for marketing teams

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About Surfer

Surfer is a software platform for search engine optimisation and content planning. It now also tracks how brands appear in Google and in AI answer engines such as ChatGPT, Gemini and Perplexity.

Its approach is data driven. It studies the highest-ranking pages for a keyword, and the company says it examines more than 500 factors that may affect rankings.

What Surfer offers

  • Content editor — guides writers on how to optimise a piece for a target keyword, with a Google Docs integration.
  • Competitor analysis — reverse engineering of the highest-placed search results.
  • AI visibility tracking — shows where a brand is mentioned across search and AI tools.
  • Content workflow — turns findings into a task list and flags drops in visibility.

Who it works with

Marketers, SEO teams, agencies and content creators. The company says about 150,000 people use it.

Profile written by TrustList from the business's own published information, Oct 2026.

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