Flower Store In a Box

Selling flowers online involves late orders, delivery runs, seasonal peaks and a lot of competition from order-gathering sites, and Flower Store In a Box is an ecommerce website system made only for florists. It is Australian in origin, and the company says it has customers on three continents, across Australia, the United States and Europe, after close to twenty-five years in online floristry.

A website designed around florists

The product is a complete florist website with the features such a site is expected to have, working without extra plugins. Themes are described as modern and responsive across desktop, tablet and mobile, and both the visual style and the business rules unique to each shop can be customized. The company says it was one of the first to offer a mobile interface as standard for online flower sales, and one of few providers of custom iPhone and iPad apps for florists.

Marketing built in

The site comes with marketing tools to attract visitors and encourage them to buy, and it meets the main technical search engine optimization requirements so that florists can add their own content and climb the rankings. A related marketing platform called Bloomkeeper focuses on local search and visibility on Google and AI-powered search. The company calls it the first of its kind made exclusively for florists.

Delivery and orders

A mobile app helps drivers and shops organize delivery runs, find efficient routes, mark orders as completed and record proof of delivery. Order management and sales tracking sit within the main platform.

Security and support

Every website is encrypted with up-to-date SSL certificates, which protects both the florist and the shopper. The company lists a range of partner integrations, and it describes itself as committed to helping independent florists build their own brands and compete with the order gatherers.

Results the company reports

According to the company, the average order contains about 1.2 items, and it argues that shoppers who want flowers quickly now go online instead of visiting a local shop, so florists without a website miss those sales.

Flower Store In a Box is ecommerce website software made for florists who want to sell flowers online as well as from a shop. The company says it has worked with florists in Australia, the USA and Europe for around twenty-five years.

What Flower Store In a Box offers

• Florist ecommerce sites: a ready-made online shop with the features a flower business expects, working without extra plugins.
• Themes: responsive designs for desktop, tablet and mobile that can be restyled to suit a shop.
• Custom business rules: the site can be adapted in look and in rules specific to one business.
• Marketing platform: search and local marketing tools meant to help florists get found on Google and AI-powered search.
• Order management: tools for handling online orders and sales.

Customers and markets

Independent florists and flower shops that want to move from bricks-and-mortar selling to online sales.

Key facts

• Customers in: Australia, the USA and Europe
• Experience: about 25 years in florist ecommerce, according to the site
• Related product: Bloomkeeper, a marketing platform for florists