Nielsen

Nielsen is a measurement and data analytics company that tracks what people watch, listen to and buy. Its work is used by the media and advertising industries, and by makers and sellers of consumer goods. Its former parent company was a public plc, and it has operations in over 100 countries.

What Nielsen offers

• Audience measurement — cross-platform data on how people watch television, films, sport, music and podcasts.
• Media planning — data showing where and when to reach audiences.
• Marketing optimisation — analysis of how advertising and marketing reach and affect audiences.
• Content metadata — the Gracenote service, which links audiences with entertainment content.
• Consumer insight — information for manufacturers and retailers of packaged goods.

Who it works with

Media companies, advertisers, agencies, consumer packaged goods manufacturers and retailers.

Key facts

• Business units: Global Media and Global Connect
• Reach: operations in more than 100 countries
• Data source: its own panels combined with other data sets
• Product: Nielsen ONE, a single cross-platform view of audiences