Rutba.pk

Unit tests can all pass and a checkout will still lose orders over how a courier wants an address written, cash handed over at the door, or a buyer's change of mind while the rider is already out. Rutba.pk is the live shop where such problems turn up first. It trades from Islamabad, Pakistan, on nothing but the Rutba commerce modules, so a fault in the shop gets fixed in the platform itself, and each improvement made for the shop reaches every other deployment.

What the shop sells

The catalogue covers fashion, beauty and accessories. Seasonal collections of three-piece unstitched lawn suits sit beside stitched ready-to-wear outfits, wash-and-wear fabrics, and fancy or designer-inspired pieces for weddings, Eid and formal events. Abayas for daily wear and for occasions are stocked too, along with handbags, accessories, and fragrance items such as body sprays and mists. The storefront groups products by category and lets shoppers sort by featured, newest or price.

How an order moves

Every order passes through a state-machine checkpoint, so a stage cannot be skipped by accident. A shopper browses and adds to the cart, then checks out, either through an express route for repeat buyers or with full address capture for new ones. The order is verified, picked, packed and labelled against live stock, and a rider is assigned through a delivery offer. Cash is collected on delivery and reconciled through payment verification. Tracking, returns and account history then post through to stock and accounts. Returns are treated as a proper stage of the pipeline and not an exception.

Features of the commerce stack

Any business deploying the Rutba modules gets product variants and multiple images, page authoring and SEO defaults, sale offers at catalogue and cart level, customer accounts with order history, rider assignment with live status and direct messaging with the buyer, and social merchandising that composes posts with live product previews. Stock levels sync with the ERP, so the website, the counter and the warehouse share one count.

Technical build

Under the hood it runs the rutba-web application taken from the Rutba ERP monorepo, a Next.js 16 storefront rendered on the server and styled with Tailwind CSS, with a shared Strapi 5 API behind it. A media file server delivers the images, and a mail relay sends order confirmations and campaigns through one suppression gate. Customers pay in cash on delivery.