SR Labs

SR Labs is an Italian company that builds and applies eye-tracking technology. It has worked in the field since 2001 and sells to researchers, marketing teams, design teams and healthcare providers.

Its current site also describes work that combines eye tracking with EEG and other neuroscience tools in market research.

What SR Labs offers

• Assistive technology — designs interfaces for people who control devices with their gaze, with installation and after-sale support.
• Usability and UX testing — studies how people look at applications, websites and interfaces.
• Packaging and advertising tests — measures visibility and attractiveness, including studies with wearable eye trackers in real settings.
• Research equipment and training — resells Tobii Pro and Tobii Dynavox devices and runs workshops on eye-tracking methods.
• Integrations — adds gaze control to digital signage, retail, museums, medical applications and control rooms.

Who it works with

Scientific researchers, brands testing packaging and adverts, universities, and children and adults who need assistive communication tools.

Key facts

• Founded: 2001
• Partnerships: authorised reseller for Tobii Pro and Tobii Dynavox
• Platforms: eye tracking and EEG