Antrop

Antrop is a UX and service design agency in Stockholm. It studies how people actually use services and designs them to fit real needs and behaviour. In 2025 it won gold in the service and product design category of a Swedish agency-of-the-year award based on client ratings.

What Antrop offers

• Research and strategy — customer and business insight, goal setting and road maps for a product or service.
• Service design — creating new services or improving existing ones across all touch points, with users involved throughout.
• Digital design — design for web, mobile, software and other platforms.
• Design capability — helping organisations build their own customer-centred way of working.

Who it works with

Client work shown on its site includes a postal service, a rail operator, insurers, a pension saver journey and healthcare.

Key facts

• Based in: Stockholm, Sweden
• Recognition: gold in the 2025 Årets Byrå service and product design category
• Focus: UX, service and product design