Gunderson Direct

Gunderson Direct, which trades online as Gundir, is a direct mail marketing agency in San Francisco. It plans and runs postal campaigns for business and consumer marketers, and says it has worked in the field for over twenty years.

What Gunderson Direct does

• Prospect data: builds mailing lists from a client's own data and outside databases.
• Test strategy: structured testing of lists, offers and formats before roll-out.
• Creative: design of mail packages intended to prompt a response.
• Vendor and production management: coordinating printers and mailing partners.
• Analytics: tracking results against agreed measures.

Who it serves

B2B and B2C companies in several industries seeking new prospects at the first stage of the sales funnel.

Key facts

• Based in: San Francisco, California, USA
• Experience: over 20 years in direct mail