Profitero

Profitero, now presented as Profitero+, supplies ecommerce data, technology and expert services to consumer brands. Its main product tracks how brands appear on retailer websites and apps, which it calls the digital shelf.

The company says it reports daily on retailers in dozens of countries, and that its customers use the data to judge where to improve and to measure results.

What Profitero offers

• Digital shelf analytics — daily product and competitor data across retailers.
• Amazon insight — estimates of competitor sales on Amazon, both first-party and third-party.
• Media activation — uses digital shelf triggers to guide advertising spend.
• Content optimisation — benchmarking and keyword tools to improve product pages.
• Operations automation — handles content corrections and revenue recovery from case open to case closed.
• Advisory services — analytics, content and retail media experts.

Who it works with

Consumer product brands selling through many online retailers worldwide.

Key facts

• Offer: a full suite or individual point solutions
• Coverage: retailers across many countries