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IT Product Company

dotdigital

Cross-channel marketing automation platform for email, SMS and web campaigns using customer data

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TrustList summary

dotdigital is a marketing automation company that began in a London pub in 1999. Its Engagement Cloud combines customer data, campaign tools and cross-channel activity in a single platform. The firm has more than 350 employees and offices on four continents.

Products and services

Marketing automation: customer journeys that trigger relevant messages, such as cart recovery emails and SMS reminders.
Personalisation: campaigns across email, web and mobile built on behaviour, order and preference data.
Loyalty and retention: tools for rewarding customers and building advocacy.
AI agents: a segment agent that builds audiences from plain descriptions and a content agent that drafts messages.
MCP server: lets an AI tool read dotdigital data and add leads to lists.
Research: quarterly benchmark and trend reports drawn from its own platform.

Clients

Marketers who want to run personalised campaigns without relying on data teams.

Key facts

Founded: 1999, London
Team: more than 350 employees
Channels: email, SMS, web, mobile and WhatsApp

Summary written by TrustList from the business's own published information, Oct 2026.

Categories & features

What the business tells TrustList

Founded: 1999 (27 years) evidence sent
Number of staff: 350 people evidence sent

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