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IT Product Company

Piano

Enterprise software platform that helps media and digital businesses analyse audiences and grow subscription revenue

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  • IT Services
  • United States of America
  • eCommerce
  • E-Commerce Development
  • +2 more
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About Piano

Piano is an enterprise software company headquartered in New York City. Its platform links audience analytics, segmentation and subscriptions, and is aimed mainly at media publishers and other businesses that sell online.

What Piano offers

  • Analytics — tracks user behaviour so teams can see what visitors do.
  • Audience segmentation — groups visitors into cohorts that can be targeted.
  • Personalised experiences — presents tailored content or offers to a chosen cohort.
  • Subscription tools — helps convert audiences into paying subscribers and measures the revenue effect in real time.
  • Customer data tools — combines customer data with the rest of the platform, with AI assistance.

Who it works with

Piano says it serves digital-first businesses, with a strong base among media websites. Publishers it names include Business Insider, Bloomberg, The Economist, Condé Nast and Hearst.

Key facts

  • Based in: New York City, USA
  • Focus: revenue intelligence and monetisation
  • Events: hosts a customer conference in Amsterdam

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

  • IT Services
  • United States of America
  • eCommerce
  • E-Commerce Development
  • Business Intelligence
  • IT Solution

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