Little Big Marketing

A digital agency in San Diego, Little Big Marketing says it works with local companies wanting to be found by people already searching for what they sell. The agency combines organic and local search work with web design, paid advertising and social media, and it describes the aim as drawing prospects to a website that turns them into customers.

Local search and Google Maps listings

The agency treats local search as a core service. It says that a Google Business Profile set up correctly is how a company appears in the local map results, where the top three businesses are shown beneath a map. Little Big Marketing explains that many people only click through to the first few results, so placing in that group matters to a local firm. The company says it aims to place its clients in the top three of the map results, and it describes its approach as one that builds the wider online presence of a business so that search engines have more reason to trust it.

Its organic search work focuses on increasing the quantity and quality of traffic to a website without paid advertising. The company describes this as getting a site set up correctly from the ground up, with relevant content and clear structure, so that search engines can read it and rank it for the terms customers use.

Paid search and social campaigns

Pay-per-click management is the second strand. The agency runs search, social and remarketing campaigns in which an advertiser pays each time someone clicks an ad. Little Big Marketing describes paid search ads as the most common form, which appear above organic results when a customer searches for a product or service, and it explains that remarketing shows ads to people who have already visited a website. The company says it sets up and manages these campaigns with the aim of raising conversion rates and lowering the cost of each conversion.

Social media management is presented as a way to generate a fast return. The agency says it identifies the target audience for each client and then adjusts its campaigns to reach that audience, which it says lets a client scale up quickly once the right people are responding.

Websites, logos and an audit

Web design and development are offered to make a site easy to navigate and to hold a visitor's attention. The company says a well-built site should carry authoritative content, make its services clear and show visitors where to find contact details. Brand and logo design sits alongside that work. The agency describes a logo as a business's first impression, and it offers a brand kit so that the visual identity matches the services being sold.

Prospective clients can request an SEO audit and competitor analysis. The company says its specialists complete an in-depth review within 48 hours and send a recorded video walkthrough of the findings. It states that it offers no-contract services, so a client is not tied to a fixed term, and it presents the audit as a low-commitment way to see what competitors in the market are doing.