Lighthouse Communications

The Lighthouse team of ex-journalists and Authors maintain excellent relationships with the Media, ensuring you achieve an authoritative share of voice Lighthouse develops powerful communication techniques that attract, onboard and retain great employees

Lighthouse is recognised as the most competent and capable Crisis Communication agency in Romania, and is part of the finest crisis management network across the EU

Lighthouse has an experienced digital marketing team, packed with expertise and winning tactical approaches, guaranteed to achieve high performance RoI

Lighthouse provides exemplary PR & Marketing for top entrepreneurs to increase their market presence, gain authority and dedicated followers

Lighthouse has created exciting start-up PR packages that offer our superb PR services for those on a limited budget

Lighthouse creates content for all your social media activities across all the channels and provides full reports

Our strategic communication teams create and protect brand reputations by controlling the narrative, delivering authenticity and gaining trust

We make exceptional PR happen

We frequently come up with brilliant ideas and enjoy putting them into practice We make use of the most up-to-date business intelligence, media monitoring, and social listening techniques to create the PR stories that are optimised and tailored for every media channel

When you offer Lighthouse your PR goals, be ready for a great plan, a wise budget, and amazing execution that often yields astounding outcomes and an exceptional return on investment (ROI)

Enjoy The Quality Of Service That The Lighthouse PR Team Provides

Our strategic communications team is made up of top-tier communicators, former journalists, published authors, and social media specialists who have all earned a reputation for providing our clients with PR services of the highest calibre

The Lighthouse PR team is well-known in Romania and throughout the EU for their talent in creating compelling narratives in a manner that appeals to the business and national media, resulting in significant and growing media coverage for our clients

The team creates powerful campaigns with substance, credibility, and authority that may alter, enhance, and significantly improve audience perceptions and thoughts about your company’s brand, across its active markets

We adopt and use a communications framework that starts with business intelligence that helps formulate the words and images, that help us create, write and present news stories, posts, opinions, articles and blogs in a style that sets Lighthouse apart from the rest

Empathic PR Tactics That Will Exceed Your Expectations

We believe that many decisions are often based on emotion and supported by logic So we use many elements of emotional attachment as a key part of our PR storytelling We create stimulating, enlightening content that resonates with customers, and is ultimately converted into new business for our clients

As the image above demonstrates, PR plays a pivotal role in customer engagement, using empathic communication that enhances brand values, supports marketing initiatives and stimulates customers into positive interactive engagement

We gather deep intelligence about each client, their market, trends, competitors, gaps, strengths, weaknesses, opportunities and threats The share of voice of their competitors and their positioning is also analysed, and on this basis, we provide strategic recommendations and tactical plans to take advantage of the opportunities identified

In essence, we blend superbly written emotional content with ice-cold business logic, then combine this with white-hot creativity, to create inspirational communication campaigns with a sharp commercial edge

The PR technique is to take the core market information, mesh this with the deep understanding of the target customers, and create key messaging that engages, educates and persuades

This form of persuasive communication is packaged to successfully combine the clients’ values and business goals in alignment with the needs, wants and expectations of the people, be they employees, partners or potential customers

Our work also takes us into areas managed by the Human Resources team, with the supply of innovative PR solutions for internal communication and employer branding needs

These projects include identifying specific individuals, by segment, demographic, cluster and profile for recruitment, then creating a compelling communications plan to position a business as a ‘great place to work’ in its respected market

We help with the communication for onboarding, training and employee retention We provide all this in complete alignment with the clients’ brand values

Exceptional shareable content is created, which spreads like wildfire on social platforms and secures headlines that get talked about in the print, broadcast and online media

We are currently achieving a PR coverage ratio that has never been seen before in the market, many of our clients are telling us “this is unprecedented”

Our clients’ share of voice and media exposure has skyrocketed since they started working with Lighthouse and we can provide the case studies to demonstrate that fact