Lighthouse Communications

Companies that need a communications partner in Romania, and across other markets where they trade, are the audience this PR agency describes. Its pages now announce a rebrand and direct visitors to a new website, but the services it set out under its former name remain a clear picture of the work.

A team drawn from journalism

The agency says its strategic communications team includes former journalists, published authors and social media specialists. Because they know newsrooms from the inside, the agency says it keeps strong working relations with the media, which it argues helps clients win an authoritative share of voice. The team says it is well known in Romania and elsewhere in the European Union for narratives that suit both business and national media.

PR strategy and tactics

The agency builds PR plans meant to raise a company's share of voice and support the business plan. It starts from business intelligence, media monitoring and social listening, then writes and presents news stories, posts, opinion articles and blogs designed for each channel. It also says it uses emotion deliberately in storytelling, on the view that many decisions are made on feeling and then supported with reasoning.

Crisis communication

The firm describes itself as the most capable crisis communication agency in Romania and says it belongs to a network of crisis management specialists across the European Union. It protects reputations by controlling the narrative and working for trust.

Other services

Communications aimed at employees help attract, onboard and retain staff. A digital marketing team handles campaigns with a stated focus on return on investment, and social media content is produced across all channels with reports. For entrepreneurs, the agency offers PR and marketing to build authority and a following, and it created start-up PR packages for firms with limited budgets.

Style of working

Lighthouse says it enjoys turning ideas into practice and promises a clear plan, a sensible budget and careful execution. It also positions itself as able to join the dots between markets when advising on the right communication strategy.