Leoda

Leoda is a strategic marketing company that describes itself as more than an agency or consultancy. It helps business leaders make their marketing coherent, measurable and tied to company goals. Its website and materials are in Portuguese.

Products and services

• Marketing consultancy: structures workflows, sets KPIs and aligns internal teams and outside agencies with the business strategy.
• Outsourced marketing: takes on marketing projects for companies that lack the staff, time or experience in house.
• Mentoring: one-to-one sessions in which owners review their positioning and communication.
• Research and projects: analysis meant to check that campaigns will deliver the results a client wants.
• Growth work: includes Google Ads management.
• Advanced course: a training programme aimed at raising marketing strategy skills.

Customers and markets

Clients range from small local businesses to larger brands. The site names several regional companies and includes reviews from partners and owners.

Key facts

• Approach: built around the four Ps of marketing: product, price, place and promotion
• Language: Portuguese