Leger

Leger is a market research company serving clients in North America, with a Canadian and a United States side. It runs surveys and polling, and it publishes regular trackers on public opinion, from voting intentions to how economic conditions affect mental health. Its site says it applies artificial intelligence tools to its research.

Products and services

• Market research: end-to-end studies, from design to analysis, with advanced analytics.
• Opinion polling and trackers: recurring surveys such as its North American tracker and regional political polls.
• Customer experience research: work on how customers see a brand or service.
• Digital marketing expertise: support that connects research findings to campaigns.
• Biometrics: studies of responses to advertising, used to improve its effectiveness.
• Reports and webinars: published insights, specialised studies and news.

Who it serves

Organisations in retail, consumer packaged goods, health and wellness, healthcare and public affairs, among other sectors.

Key facts

• Coverage: Canada and the United States
• Research panel: LEO, its own consumer panel