Lead to Conversion

Revenue, not clicks, is how Lead to Conversion says it wants its work judged. The Ohio agency has focused on lead generation since 2006 and ties its web design, search and advertising services to a single outcome: turning ordinary search traffic into inquiries and sales.

Search work in three parts

Search engine optimization covers on-page factors such as content and user experience, as well as backlinks and social signals, to improve a site's relevance. Local search work aims to raise visibility in nearby results, and a consulting service gives advice on a longer term search plan. Link building is offered separately to strengthen a site's authority.

Paid media

Pay-per-click campaigns are built around targeted ads and A/B testing, and paid social campaigns extend the reach of a brand on social platforms. The agency says it builds integrated campaigns so that these channels support one another.

Conversion rate optimization and web design

The agency argues that a site and its landing pages need to be optimized for conversion, because that improves the returns from pay-per-click, search, email and social media alike. Its designers create responsive WordPress sites that are meant to be easy to use and persuasive, and the same team handles graphic design and site maintenance.

Measuring what matters

According to its guidance, an agency should be able to say at any point whether it is delivering, and the useful measures are qualified leads, the cost of each lead, how many calls and form submissions arrive, and conversion on key pages. Where revenue cannot be traced directly, those leading measures stand in, and the agency also looks at the lifetime value of a customer who returns or buys more. It warns against reports that list impressions and traffic without linking them to real inquiries.

Case studies and first steps

Published case studies include Google Ads work for a home improvement business, social advertising for a backup power dealer and local search work for a concierge medical practice in San Antonio. New clients can book a call to receive a customized growth roadmap.