Lead Comet

Lead Comet is a marketing firm for B2B organisations, particularly professional services companies with long sales cycles. It uses SEO, content and demand generation to bring in prospects who are ready to talk, and works in fixed sprints rather than monthly retainers.

What Lead Comet offers

• SEO and content strategy: a plan built from customer insights, in roughly two to three weeks.
• Content briefs: detailed outlines for each piece, so writers work to a clear brief.
• Blog writing and publishing: optional, for clients without an in-house writer.
• Content management and support: a sprint of about four weeks.

Customers and markets

B2B professional services firms whose websites do not yet generate qualified organic leads and which rely on cold calling, referrals or event booths.

Key facts

• Engagement style: short sprints, no long-term contract