KNow Research

KNow Research is a qualitative market research agency that describes itself as full-service and female-driven. It designs custom studies to help clients make business decisions, using both traditional interviewing and digital methods.

What KNow Research does

• Custom research design: bespoke projects built around a client's questions.
• Moderation and analysis: ideation, facilitation, moderation, analysis and coordination.
• Mini deep-dive interviews: short conversations that capture in-the-moment feedback.
• Pop-up Booth Insights: a quick method for first-reaction views on brands and industries.
• Hybrid approaches: combining breadth and depth of insight.
• New business research: helping new brands understand their target audience from concept to launch.

Customers and markets

Financial services, retail, lifestyle and luxury brands, and new businesses. Work covers customer journeys and untapped growth areas in personal finance.

Key facts

• Type: Qualitative market research agency
• Team: Senior-level researchers working in the field