KNow Research

KNow Knows We understand customers’ current and future retail needs, preferences and trends

KNow Understands We work with our client partners to uncover participants’ relationships with lifestyle and luxury brands

KNow Explains We explore white space, growth areas, brands, services and customer journeys in all areas of personal finance

New Business Market Research

KNow Informs We support new brands in understanding their potential target audience from concept to launch

The insight specialists at KNow Research create custom research design based on industry knowledge and expertise to open doors to understanding customers’ relationships with key industries including financial services, retail, lifestyle brands and new businesses

KNow Research walks the walk, developing innovative techniques to deliver empathy, quality and consistency to both our participants and our clients

We illuminate human stories through collaboration, connection and exploration

Keeping it Real We strive to continually provide fresh, authentic participants and keep them engaged throughout the research process Read More Keeping it Focused We offer hybrid approaches so that our clients benefit by both a breadth and depth of insights Read More Keeping it Connected Our qualitative experts conduct mini deep-dive interviews to get authentic feedback from participants in the moment Our pop-up Booth® Insights method is a quick & engaging way for participants to share their top of mind feedback on industries and brands that impact their lives Read More Keeping it Fresh We continually refresh our techniques to include opportunities for participants to creatively express themselves and for our team to explore diverse deliverable options Read More Our senior-level team of boots-on-the-ground investigators deliver valuable insights to our client partners

When a Previous Career in Media Comes in Handy: Reflections on Changing & Adapting

There are those moments in one’s career where you realize you’ve really come full circle, and while your career has changed by leaps and bounds over the years, you realize [

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Focusing on Innovation and Organic Growth

In 2023, KNow Research celebrates 20 years in business Since our founding, KNow has remained consistently committed to delivering quality insights and innovative techniques through its work with a diverse [

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Copyright © 2018 –2023 KNow Research We firmly believe that the internet should be available and accessible to anyone and are committed to providing a website that is accessible to the broadest possible audience, regardless of ability

To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2 1 (WCAG 2

1. at the AA level These guidelines explain how to make web content accessible to people with a wide array of disabilities Complying with those guidelines helps us ensure that the website is accessible to blind people, people with motor impairments, visual impairment, cognitive disabilities, and more

This website utilizes various technologies that are meant to make it as accessible as possible at all times We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs

Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly This application remediates the website’s HTML, adapts its functionality and behavior for screen-readers used by blind users, and for keyboard functions used by individuals with motor impairments

If you wish to contact the website’s owner please use the website's form Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various behavioral changes, to ensure blind users visiting with screen-readers can read, comprehend, and enjoy the website’s functions As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively Here’s how our website covers some of the most important screen-reader requirements:

• Screen-reader optimization: we run a process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website
• In this process, we provide screen-readers with meaningful data using the ARIA set of attributes
• For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc
• ); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others
• Additionally, the background process scans all of the website’s images
• It provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described
• It will also extract texts embedded within the image using an OCR (optical character recognition) technology
• To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination
• Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website
• These adjustments are compatible with popular screen readers such as JAWS, NVDA, VoiceOver, and TalkBack
• Keyboard navigation optimization: The background process also adjusts the website’s HTML and adds various behaviors using JavaScript code to make the website operable by the keyboard
• This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key
• Additionally, keyboard users will find content-skip menus available at any time by clicking Alt+2, or as the first element of the site while navigating with the keyboard
• The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, not allowing the focus to drift outside
• Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements
• Epilepsy Safe Profile: this profile enables people with epilepsy to safely use the website by eliminating the risk of seizures resulting from flashing or blinking animations and risky color combinations
• Vision Impaired Profile: this profile adjusts the website so that it is accessible to the majority of visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract, Glaucoma, and others