
Integral Vision


With a strong background in Advertising, Karen believes that you don’t need to be big to be great! Enthusiasm and determination drive each of Karen’s projects and it is her ability to interpret a brief from the client’s individual perspective which makes her an invaluable part of your team
With over ten years of experience in media planning and buying in the Advertising industry, Millie prides herself on her ability to carry your campaign from idea to implementation Her ‘hands on’ approach ensures clients target the right audiences using the best formats, so your advertising campaign becomes the best it can be
In 2018 we worked with Marketing Manchester on their ‘Unmissable Weekends in Manchester’ campaign which ran in conjunction with Manchester International Festival’s campaign to promote the Factory’s Trailblazer event at Mayfield Depot
Focused around encouraging London-based culture lovers and tourists to head North for an unmissable weekend in Manchester, we planned a strategic multimedia campaign across London, based around key formats including press, high impact outdoor and comprehensive online display
We are proud to be continuing this relationship into 2019
Throughout 2017 we worked in partnership with Castle Howard to plan and buy multiple campaigns across the year to promote a range of events during their Summer and Winter seasons, as well as increase general brand awareness across Yorkshire
To ensure we reached both local audiences as well as those from further afield; we booked a range of media formats including bus sides, digital out-of-home and static adrails across Yorkshire This was overlaid with multiple, highly refined online display activity to reach the various audiences interested in Castle Howard’s offering
Overall footfall increased by 64% which is an excellent result!
In Winter 2017 we worked closely with Greater Manchester Health and Social Care Partnership to implement and manage a number of simultaneous social media campaigns in conjunction with their outdoor activity
To raise awareness for their Stay Well this Winter and Winter Flu Vaccine campaigns, we implemented promoted Facebook Posts and Facebook Canvas ads; both of which achieved excellent results for GMHSCP
As of Summer 2016, we are proud to have been successful in our bid for the Adoption Counts tender
To promote the launch of Adoption Counts, a new collaborative adoption agency across Greater Manchester and Cheshire, we planned and implemented a wide-ranging media mix of outdoor, digital, online display and social media formats Their artwork was impossible to miss across the city
(and very cute!)
In 2016 we worked on one of our favorite projects to date; the launch of Storyhouse, Chester’s brand new £37m theatre, library, cinema and arts centre
To create a sense of pride across the city, we crafted a tailormade media mix of outdoor, digital, online and social media advertising, as well as using local radio to spark conversation about the imminent launch We’re proud to still be working closely with Storyhouse three years on
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