Kantar

Kantar, in this listing the Mauritius-based Kantar Indian Ocean business trading as Analysis, provides market research, data analysis and strategic consulting. It serves organisations in the Indian Ocean islands and Africa that want evidence behind their planning and brand decisions.

What Kantar does

• Market research: studies of consumers and markets, including customer experience and employee engagement.
• Brand analysis: brand equity, awareness, positioning and corporate reputation, including sustainability measures.
• Retail and media monitoring: market share tracking for brands and operators across product categories.
• Ready-made reports: turnkey brand audit and market focus reports available immediately.
• Sustainability strategy: help aligning social and environmental programmes with public expectations.

Who it serves

Brands and organisations in Mauritius and neighbouring Indian Ocean markets, with fast-moving consumer goods as one covered area. It also publishes regular studies on Mauritian employees, consumer confidence and household budgets.

Key facts

• Region: Indian Ocean islands and Africa
• Languages: publishes in English and French