JoTo PR Disruptors

JoTo PR Disruptors is a Tampa, Florida public relations agency that calls its method Anti-PR. It was founded by people with crisis management backgrounds and argues that PR should be tied to results a client can measure. The firm targets fast-growing companies rather than traditional corporate accounts.

What JoTo PR Disruptors does

• Anti-PR strategy: a three-stage plan of disruption, exposure and influence.
• Media targeting: choosing the channels, publications and influencers for a message.
• Exposure planning: estimating how much coverage a company needs to change how the market sees it.
• Brand awareness campaigns: work aimed at shifting public opinion.
• PR evaluations: an initial review of a client's current PR position and risks.

Customers and markets

Founders and chief executives of technology firms, particularly in fintech, SaaS and health technology.

Key facts

• Based in: Tampa, Florida
• Owner: JOTO Ventures, LLC
• Brands: JOTO PR, Anti-PR and JOTO SoMe Boombox