It's A Fact

It's A Fact is a market and consumer research consultancy in Denmark, set up in 2016. It designs surveys and analyses the results so that clients can base brand and growth strategy on measured evidence rather than guesswork.

Services

• Brand tracking: following how a brand and its individual campaigns perform across platforms, audiences and media.
• Audience insight: cluster analysis of survey answers to describe target groups, their behaviour and values.
• Positioning studies: analysis of the market and competitors to find a distinct place for a brand.
• Pricing research: conjoint and price analysis, including price elasticity, to choose price combinations.
• Data collection: questionnaire design, data cleaning and analysis, using online survey panels in Denmark and abroad.

Who it serves

Brands that want research behind their strategy. Trade press coverage from early 2020 said the agency had grown strongly from 2018 to 2019 and named Pandora, B&O and Red Barnet among its clients.

Key facts

• Based in: Denmark
• Founded: 2016
• Method: quantitative surveys run through partner panels