ISRA Center

ISRA Center is a market research company that combines qualitative and quantitative methods into one approach. It draws on behavioural economics, agile and design thinking and brand theory, and it aims to turn data into practical recommendations.

What ISRA Center offers

• Qualitative research — interviews and discussion-based studies.
• Quantitative research — measured surveys and statistical analysis.
• Integrated studies — both methods together for a full picture.
• Actionable recommendations — findings written up with suggestions for what to do next.

Who it works with

The site lists clients it has worked with over the years and credentials from the past five years, though the details are shown as logos rather than text. The team says it can adjust to last-minute changes and keeps clients updated throughout a project.

Key facts

• Membership: corporate member of Esomar, the global research body
• Standards: projects are documented and reported openly and objectively
• Working style: close contact with clients and no standard recipe for each project