InterQ

InterQ is a market research firm in San Francisco, California. It specialises in qualitative research, with quantitative and user experience studies alongside, mainly for technology and consumer brands.

What InterQ offers

• Focus groups — moderated discussions on how customers think about a product.
• In-depth interviews — one-to-one conversations to learn why people make choices.
• UX research — observing how people use digital touchpoints.
• Ethnographic research — mobile studies of customers in daily life.
• Biometrics — measured responses gathered online or on mobile devices.
• Insight workshops — a closing session to help teams act on findings.

Who it works with

The firm covers both consumer and business technology products, from large tech companies to new startups. It recruits participants with complex job titles.

Key facts

• Based in: San Francisco, California
• Focus: technology and consumer sectors