Ingenium

Partner as trusted advisors to your business.

Recommend the right approach based on your objectives to identify deep insights with powerful recommendations.

Deliver a complete and deep understanding of your consumer and business.

Provide maximum value as we do not only sell insights, we sell growth.

FULL-SERVICE (QUALITATIVE & QUANTITATIVE)

Depending on your needs and objectives, we conduct…

Focus Groups, In-Home, Shop Along, Ethnography, In-Depth Interviews, Semiotics, Desk Research Online Surveys, Central location tests Mobile Ethnography (in-home and shop-along), E-Commerce Q+Q Survey, Automated surveys, AI Focus groups (up to 100 respondents) AI Text Mining Analysis, Semioanalitics

Depending on your budget we can combine any of them with a qualitative approach

We can also help you understand a wide variety of

Ingenium Research is a one stop shop for your

CROSS CULTURAL RESEARCH PROJECTS

• It is important to recognize that the market is composed of a very diverse mainstream in addition to individual ethnic audiences

• A Cross Cultural strategy does not mean that one size fits all On the contrary, a Cross Cultural Strategy is an inclusive approach that recognizes the importance of different segments and ethnicities

• Let us help you to effectively understand your Cross Cultural spectrum

New Opportunities Lead & Senior Moderator

Catalina brings 20 years of experience in marketing research and client relations As an accomplished market researcher and consumer psychologist, Catalina has led research programs both in the USA and Latin America for diverse categories such as food, beverage, media, cigarettes, cars, beauty products, financial services, healthcare, Internet, telecommunications, among others

Juliana is a highly trained moderator of in-depth interviews and focus groups She holds a B A in Psychology and Masters Degree in Psychoanalysis Juliana has 20 years of experience managing global research projects in North America and Latin American countries such as:  USA, México, Venezuela, Ecuador, Chile, Argentina, and Brazil She also has experience conducting research projects in Europe and Asia

Santiago has specialized on editing videos since 2005 Along the way, he has collaborated in the edition and sound tracks of independent films (Carrusel la Pelicula, Bolaetrapo and Blue Family), and advertising ads in Colombia, including Coca Cola, Renault, Visa, Kokoriko, among others

Santiago joined Ingenium in 2012 and currently supports the edition of videos in-house He is an expert in finding the most relevant insights captured from fieldwork and creating impactful video reports that may include English subtitles for clients that are not fluent in Spanish and even sound track if needed

Ana Maria is an Industrial Designer with experience in creating innovation processes, brand design and illustration, corporate communications, web design, and graphic design in general She has the ability to transform concepts and ideas into great visuals and unique user experiences Ana has led the transformation in our deliverables

EXPERIENCE THAT WE BRING TO THE TABLE

> 20 Years of Experience

Local and International: U.S., Central and South America (including Brazil).

Maria Lucia Parra Principal – Qualitative Lead mlparra@ingeniumresearch com 914-621-1745