IMARK Strategy & Research

IMARK’s partners: Christoph Antretter, Rudolf Massimo, Monika Heppner, Oliver Koll, Christoph Ettlmayr, Maria Kreuzer and Hans Mühlbacher

IMARK was founded in 2001 by staff members of the University of Innsbruck Since then, we have assisted more than 150 companies in strategy development and market research projects Our continuing close connection to the university and our passion for research and teaching inspire us in the ongoing development of our methodological concepts and consulting approaches

In cooperation, we distinguish ourselves by

Great experience – sound methods We are a community of experienced experts who contribute their individual, technical, and process competence

We stand for actionable sustainable results you can rely on Our close connection to a network of renowned universities guarantees the use of the latest methods

Individual solutions – consistent market orientation Together with you, we develop the best solution for your company

We are uncompromising on one point: We see ourselves as the voice of the market and representing your customers – because only outstanding, beneficial services generate resonance and ensure market success

Superior processes – precise recommendations We are convinced that the key to success lies in the right process To achieve this, we ensure the correct sequence of process steps, broad integration, and active participation

Our aim is to provide clear, substantive recommendations for your strategic decisions and thus provide the prerequisite for successful implementation

Insights from strategy consulting and market research

EMPLOYER BRANDING: Well Prepared for a Turbulent Winter Season

The last two years have been very difficult for the alpine hotel industry: closing down,

From Cattle to Brand and Back Again:

A short "cycle" story Brands, their products and services, and their visual language are part

Looking back we can say with confidence that our 20th anniversary celebration on October 01,…