iLawyer Marketing

Law firm marketing that focuses on search, ads and conversion

Working only with law firms, iLawyer Marketing aims to bring in more inquiries and new signed cases, relying on search visibility, sites designed to turn visitors into leads and careful measurement of results. Many legal marketing providers, the company contends, fall short of the promises they make, and it presents its own work as an alternative to them.

Pay-per-click management with a Google certification

Pay-per-click management is a core service. The company says it is a certified Google Premier Partner, and it runs paid search campaigns with intelligent strategies, a focus on getting the most from each budget and A/B testing on every campaign. It also reports more than ten years of managing paid search for law firms, a record it presents as the basis for its results.

Organic search for personal injury and criminal defense

Law firm SEO includes specialist work for personal injury and criminal defense attorneys. The approach uses white-hat tactics, aims to rank for a wide range of keywords and seeks high visibility on Google. The company describes its results as proven over more than a decade, and it says its focus is on helping firms show up when prospective clients are searching for help.

Websites designed to convert visitors

Websites are built to be mobile responsive, to give visitors a better user experience and to rank well in search. The company focuses on conversion rate optimization and builds modern, attractive sites meant to impress visitors who arrive from paid and organic campaigns, with the content arranged so that each page leads toward contact.

Video, streaming television and social advertising

Beyond search, iLawyer offers video production for law firms, YouTube advertising, streaming and connected television advertising, Facebook marketing for lawyers and chat bots. It also provides retargeting, which follows visitors who have already seen a firm's site, and mass tort marketing for firms handling large cases. Together these services aim to keep a firm present wherever prospective clients spend time.

Law firms of different practice areas

The agency serves law firms across a range of practice areas, mainly attorneys who want to win new clients. It focuses on the search and advertising channels through which those clients look for a lawyer, rather than on a general marketing package for every business.