Hyphen

Hyphen is a boutique agency that designs live events and experiential campaigns for brands. It aims to link brands with their audiences through what it calls connected sensory storytelling.

The agency says its ideas are creative but also driven by data, so that experiences reach the right people in the right places.

Services

• Experiential campaigns: physical brand activations and pop-ups.
• Live events: brand events designed around the audience.
• Influencer activations: multi-day events where guests try products hands-on.
• Launch campaigns: introducing overseas brands to the UK market.

Who it serves

Consumer brands. Case studies on its site include a skincare activation, a Caribbean-themed winter sun pop-up for a holiday company and a UK launch of a US hydration brand.

Key facts

• Type: boutique experiential agency
• Market: United Kingdom brand campaigns