Greenalnd Research

Market research in Dubai for businesses that need facts

Operating from Dubai, Greenland Market Research and Consultancy describes itself as a leading market research company in the city. The firm says that global market trends shift by the hour, and that a business needs current knowledge of its sectors, and of what comes next, to build strategies that work. Its stated purpose is to give clients the insight they need to take critical business decisions with confidence. Its services are quantitative research, qualitative research, healthcare research, mystery shopping and feasibility studies.

Quantitative and qualitative studies

Quantitative research is the numerical side of the work, and the firm describes it as aimed at helping a client achieve its business goals. The firm also notes that interpreting micro-level data is a tough undertaking, because no two opinions are the same. Qualitative research is the interview and discussion side of the offer, and both are listed among the firm's core capabilities.

Healthcare research with specialist recruitment

The firm calls itself the market leader in healthcare research. Its site lists projects that recruited endocrinologists, diabetologists, pulmonologists, neurologists, dermatologists, rheumatologists, urologists and medical oncologists for interviews, some conducted online and others face to face. Briefs have covered healthcare markets in the USA, Germany, KSA, Iraq and the UAE. The firm says its experience in this area runs to a decade.

Mystery shopping and feasibility work

Mystery shopping is a service the firm lists, used to assess how a client's outlets perform for customers. A feasibility study tests whether a proposed plan can be achieved and how likely it is to succeed before a business commits to it. The firm presents these as ways of testing ideas as well as measuring markets, and the site lists both among its capabilities.

Online surveys and panels for data collection companies

Online survey work includes administration of online panels, which the firm says is carefully run and which it offers to data collection companies. The site presents quality control, top-notch research quality and transparency with clients as the firm's principles, along with in-depth knowledge of the UAE market. Its site also lists the sectors and countries it covers, together with case studies and a blog, which show the range of its work.

Greenalnd Research, which trades as Greenland Market Research and Consultancy, operates from Dubai in the United Arab Emirates. The firm carries out quantitative and qualitative research for businesses that need information on markets and customers. Healthcare research is a particular area of work.

Services

• Quantitative research: numerical survey work to support business decisions.
• Qualitative research: interviews and discussion-based studies.
• Healthcare research: recruits specialist doctors for interviews, including some run online and some face to face.
• Mystery shopping: checks the customer experience at a client's outlets.
• Feasibility studies: tests whether a proposed plan is achievable.
• Online surveys and panels: includes panel services for data collection companies.

Who it works with

Project examples cover healthcare studies in the USA, Germany, Iraq and the UAE, plus an education survey for a local client. It also supplies data collection firms.

Key facts

• Based in: Dubai, UAE
• Coverage: studies run in several countries
• Approach: in-depth knowledge of the UAE market