Gemius SA

Gemius SA is a research and technology company that measures how audiences use online, television, radio and outdoor media. Its clients are advertisers, agencies, publishers, ad networks and e-commerce companies in many countries.

What Gemius SA offers

• Audience measurement — consumption data across online, TV, radio and outdoor media, including large closed platforms.
• Cross-media analytics — evaluation of campaigns after they run, across several channels.
• Traffic analytics — measurement of website and app visits.
• Campaign monitoring — a real-time system for tracking advertising campaigns.
• Ad serving — a tool for online and TV publishers.
• Engagement visualisation — a view of how visitors interact with a site.

Who it works with

Marketers, publishers, advertising agencies, media houses and online retailers.

Key facts

• Experience: more than twenty years in online audience measurement
• Cross-media focus: since 2018
• Clients: nearly two thousand companies, according to its earlier profile