Galloway Research

Galloway Research has carried out marketing and opinion research since 1967, combining qualitative and quantitative methods. It runs its own focus group and consumer testing facility in South Texas and adds online and mobile tools to its older methods. Bilingual English and Spanish fieldwork is a particular strength.

What Galloway Research does

• Full-service studies: study and questionnaire design, fieldwork, analysis and reporting handled end to end.
• Telephone interviewing: in-house calling with digital voice capture and Spanish-language interviews.
• Focus groups: recruitment and a facility with video streaming.
• Central location testing: a test kitchen for taste tests, plus mock trial, jury and music research.
• Online, mobile and mail surveys: location-based surveys, ad testing and diaries with media uploads, using consumer, Hispanic and military panels or client lists.
• Data processing: tabulation in SPSS and Win-Cross.

Clients

The firm serves brands and organisations that need consumer insight, with a focus on Hispanic and Latino audiences. It also runs an opinion panel that members of the public can join.

Key facts

• Founded: 1967
• Based in: South Texas, United States
• Languages: English and Spanish
• Tools: CfMC, WinCati, Survey System, SPSS, Win-Cross