Fox strategy

Search marketing from Wroclaw since 2015

Working out of Wroclaw, Poland, Fox Strategy focuses on search marketing. Its site says it has worked since 2015 to build visibility and sales for brands, using SEO, Google Ads, content marketing and AI search. The firm says it has worked with more than 200 companies, and that it works directly with each client's own team, setting priorities and turning strategy into concrete actions.

Its team is made up of specialists who also write books and courses, speak at industry conferences and teach. The firm describes this as the reason it does not start from tools or ready-made packages. Instead it chooses the area of work first, then fits the scope and strategy to what the business actually needs.

Classic SEO for organic results

Classic SEO covers improving a website's position in the free results Google shows, which the site lists as one of its core areas. The firm also offers consulting, meaning ongoing recommendations and feedback on how a site's visibility can grow. These are the methods the firm describes as established and sound for organic search.

Paid campaigns in Google and Meta

The paid side covers Google Shopping, text ads and Google Ads campaigns, along with Facebook ad campaigns that run in Meta's ecosystem. The site describes these as paid campaigns with measurable return, and it does not sell them as fixed packages.

Visibility in AI answers

The firm offers work it calls GEO, AEO and LLMO. The aim is to make a brand appear in the answers given by tools such as ChatGPT, Google AI Overviews and Google AI Mode. The site describes this as a new kind of visibility that the firm already measures and develops on real client projects.

International expansion, with a focus on Germany

For brands moving into foreign markets, the firm handles strategy, site structure and local positioning. The site notes a particular specialism in the German market, and it treats international SEO as a separate area of work from the domestic campaigns.

Content, app store optimization and the firm's own publishing

Content marketing is aimed at building a brand's authority and sales, from the first strategy through to the content itself. App store optimization is offered for mobile apps. The firm also publishes its own material: a podcast called Dziennik Budowy Firmy, which covers building a company, and a newsletter with practical search marketing tips.

Diagnosis, second opinions and team skills

The firm offers diagnosis and a second opinion on a client's search work, along with help building the skills of the client's team. Its own statement is that it avoids assembly-line marketing and reports that end up unread, which is a claim about its method rather than an independent finding.