Fortuna PR

Independently owned and working across India, Fortuna PR began in 2010, when a group of five people with experience in capital markets, fundraising, consulting and investor relations decided to build a communications firm. Their aim was to make public relations measurable and tied to business results. The firm says its structure follows that of a law practice, with each partner personally responsible for a set of client relationships.

Communications planned around business objectives

The firm's starting idea was a communications consulting business that brings tangibility, accountability and measurement to PR output, so that businesses can grow. Early on it set itself apart with a holistic view built on domain knowledge, an understanding of the business environment and insight into how the media understand an issue. The firm presents its ability to generate content, make connections and grasp context as the basis for finding new opportunities.

Investor relations and investor collateral

Over time the firm moved beyond media relations into investor relations, investor collateral, advocacy and issue management. It works with companies that are listed or raising funds, and it produces research reports, white papers and articles. The firm describes its core team as able to turn research and collateral into material that suits the people who need it.

Advocacy and high-profile issue management

The firm's advocacy wing supports complex, high-decibel communication assignments across several sectors. The firm says it has grown in people, clients, markets and scale, while its core team and its commitment to partnering with clients for tangible results have stayed the same since it started.

Offices across India and access to media

The firm's current site lists more than 70 team members, nine offices and more than 40 clients. Its offices are in Delhi, Hyderabad, Bangalore, Ahmedabad, Chennai, Kolkata, Udaipur, Dehradun and Jaipur. The firm says it has direct presence in these cities and access to more than 200 media centres, which gives it an understanding of how the national media works, drawn from first-hand experience.