Flair Research

Flair Research is a market research agency in Milan that studies the Italian market for its clients. It runs qualitative and quantitative projects, picks methods to suit each brief, and draws on team members from economics, psychology, sociology and anthropology.

What Flair Research offers

• Qualitative and quantitative research: studies across many industries, with methods chosen per project.
• Recruiting: sourcing respondents to set criteria, writing screener questionnaires and sending regular status updates.
• Fieldwork: moderators and interviewers across Italy, all fluent in English.
• Reporting and analysis: reports written in English with local cultural context, plus statistical analysis; ethnographic reports can include video, photos and diary extracts.
• Online focus groups and forums: run on client platforms or its own, which lets respondents upload media.
• Online communities: recruiting members and running community activities.

Clients

Its clients are organisations, often international, that want to understand Italian consumers.

Key facts

• Based in: Milan, Italy
• Languages: Italian and English