Flair Research

Different points of view are important, that's why our team and collaborators bring knowledge from various fields: Economics, psychology, sociology, anthropology

Markets change so fast and we do with them We are constantly looking for the best solutions in order to move with the times

We care about our clients and their projects We believe that quality, together with passion, can make the difference If it sounds a bit old-fashioned, well, glad to be!

We manage both qualitative and quantitative research, using different methodologies, based on clients' needs, and have an extensive experience in many different industries.

We conduct recruiting for our clients' projects according to the highest quality measures and controls, strictly following the specified criteria

We have particular experience in developing the screener questionnaires, in recruiting through special algorithms when requested by clients (e g recruiting special segments, etc ) and we offer regular updating of recruitment status

We provide moderators and quantitative interviewers all over the country

Our moderators are all fluent in English, thus promoting the relationship and the comprehension with clients We offer the most experienced moderators in each specific area of study, who also support clients during the fieldwork, thanks to their direct knowledge

Our managers will assist you through the whole process

Our reports are directly written in English through either our own analysis scheme or following the template provided by our client

Through extensive background information, we help the reader frame findings in the right local cultural context

For ethnographic projects, reports include multi-media elements that “bring to life” findings: respondents’ pen-portraits, subtitled video clips, photos, abstract from diaries, etc

statistical analysis, from the simplest to the most advanced

Online FGs / Forums

We conduct online FGs and Forum on a regular base both using platforms provided by our clients and our own platform which we constantly fine tune according to moderators' advices

Our own platform allows respondents to upload videos, photos and documents

With Live Focus Groups, we can program the discussion guide in advance but contents and materials can be amended or added live if needed

We can build and manage your community recruiting the right members, working with you to create a tailor-made look and feel and running all the activities (new posts and discussion topics, individual tasks, polls etc ), in order to provide you with useful insights and results

We program any kind of online surveys, from the simplest to those requiring very complex routing, filtering and quota schemes

We can customize the look and feel of any survey and can provide a reporting link to follow the FW progress

We offer Adaptive Choice Based Conjoint Analysis (Sawthoot platform), MaxDiff and Choice based Conjoint

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Co-founder & Research Director

Clients we have worked for:

Agencies we have worked for/with:

Head Office: via Lamarmora, 3A - 20122 Milano

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