Express Strategies

Working out of Hartford, Connecticut, the communications firm Express Strategies writes for organizations wanting to explain their work, shape public opinion or handle a difficult moment in public. Its advocacy writing centers on opinion pieces and messaging that set out a client's position in the client's own voice, so that the message sounds like the people who hold it rather than like an agency speaking for them. The firm aims for plain, specific language that a reporter, a board member or a member of the public can repeat without effort.

Media relations and placing stories with reporters

Alongside its writing, the firm works with reporters and news outlets to place stories about its clients. Media relations is one of the core services, and it is paired with content development: articles, guides and multi-part series written for clients, so that the same material can travel across newspapers, newsletters and the client's own channels.

Crisis planning, reputation work and policy groundwork

When a client faces a public problem, Express Strategies plans the response and works on rebuilding reputation afterwards. Its published material includes a four-step crisis recovery plan. Partnership and policy development covers the groundwork for collaborations between organizations and the public case needed for policy work, including how a collaboration is explained to the people it affects.

Nonprofits, health bodies and Connecticut businesses

Nonprofits, health and research bodies, and businesses are among the firm's clients. The firm names several Connecticut organizations it has supported, among them the Connecticut Foodshare, the Greater Hartford Arts Council, the Connecticut Democracy Center and the Connecticut Museum of Culture and History. Its own PR Insight Series, a set of short guides on subjects such as collaboration, effective communication and raising a public relations profile, shows the approach it takes with clients.

Recognition and local publishing

In 2025 the managing principal was given a Mission Award presented by the Connecticut Breast Health Initiative, a group that raises money for breast cancer research and education in the state. The firm's own writing has also appeared in Connecticut newspapers and business publications, including the Hartford Business Journal, the Hartford Courant and the New Haven Register. Those pieces cover public policy, aging, town centers and nonprofit boards, which is the kind of public-facing writing the firm offers its clients.