EXL Media

EXL Media is a media agency that plans and buys advertising for business clients. Since 1994 it has used industry insight and analytics to build media strategies tied to each client's goals.

It describes its service as the reach of a large agency with the attention of a small one, and says it is open about how media money is spent.

Services

• Media strategy: deciding which channels fit a client's audience and aims.
• Media planning: detailed schedules across traditional and digital channels.
• Media buying: purchasing airtime and space efficiently for campaigns.
• Performance measurement: tracking the return on advertising and marketing work.
• Consulting: advice on how to bring separate media channels together.

Clients

Companies that want targeted campaigns backed by market research, reaching people on phones, in print, online, on the road and on television.

Key facts

• Founded: 1994
• Approach: customised audience targeting with transparent reporting