Evincera

A performance media agency based in Pune, India, Evincera describes its work as focused on outcomes, with the aim of helping businesses turn web traffic into leads and sales rather than simply buying clicks. The agency says its team covers each stage of a project, from research and planning through to technical and creative execution, and that it measures the results of each piece of work with detailed analysis.

Search engine optimisation for organic rankings

Organic search work is the agency's most prominent service. It sets out to get a client's site onto the first page of Google and into the highest positions possible, using what it describes as ethical search engine optimisation strategies. The agency says search algorithms change often, so its specialists track those changes and adjust the plan to suit. It works with business-to-business and business-to-consumer companies alike, and it argues that most users never look past the first page of results.

Paid search and social media campaigns

Pay-per-click management runs paid search campaigns across platforms, with the agency's charges set by click or by impression. Social media marketing covers managing a client's accounts and running campaigns designed to engage its customers.

Reputation management and personal branding

Online reputation management is a separate service. The agency says it can repair damage to a company's or a person's reputation online and help build a personal brand that holds up in search results.

Content and customer-centred strategy

The content marketing service plans content around current trends, and the agency says its work starts with understanding each client's objectives, defining goals, developing a call to action and organising lead management. It describes a customer-centred approach in which each client's audience, behaviour and preferences shape the plan, instead of a single method applied to everyone.

Analytics and reporting

Measurement sits at the centre of the agency's approach. It says it builds analysis into every project, produces reports that are meant to be easy to read, and focuses on leads and conversions rather than on clicks or traffic alone. It describes real-time analytics as essential to digital marketing.

Who the agency works with

Its services suit companies across India that want more web traffic, more leads and better online visibility. The agency describes its specialist team as a mix of technical knowledge, marketing experience and business exposure, and it presents its office in Pune as the base for all of the work it produces.

Evincera is a digital marketing agency in India with its office in Pune. All of its services are produced in-house, and staff take part at each stage of a project from planning to technical and creative delivery.

What Evincera offers

• Search engine optimisation: work to bring more leads to a website and turn them into sales.
• Social media marketing: managing accounts and running campaigns to engage customers.
• Pay-per-click management: paid search across platforms, charged by click or by impression.
• Online reputation management: repairing reputation damage and building personal branding.
• Content marketing: content planning that keeps up with changing trends.

Who it serves

Businesses in India that want more web traffic and leads.

Key facts

• Based in: Pune, India
• Focus: performance media and lead management