Empirik

Empirik is a digital marketing consultancy with offices in Paris and Lyon. It argues that reliable data is the basis for good marketing decisions, and it covers the whole chain from collecting data to analysing it, acting on it and training client teams.

What Empirik does

• Analytics and data: tool selection, tag management, dashboards, server-side tracking and GDPR compliance.
• SEO and content: organic search strategy, including content creation.
• GEO and AI visibility: tracking how brands are cited by AI assistants, alongside SEO.
• Paid search and social ads: campaign management fed with client analytics data.
• Conversion and UX: A/B testing and conversion improvement.
• Training and coaching: helping in-house teams take on these skills.

Customers and markets

Organisations wanting to make better use of their digital data. The agency also promotes independent French and European tool alternatives.

Key facts

• Based in: Paris and Lyon, France
• Language: French