Digital Marketing Strategies Consulting

When it comes to getting started digital marketing plan, in its basic form it’s actually pretty straightforward Let’s take a look at what your digital marketing campaign might look like, and then, we’ll take a look at the six building blocks to help you create an effective digital marketing strategy to set up your business for online dominance

One of the best things you can do is share some of your best-performing gated content on Facebook or Twitter to generate more leads through those channels That campaign is part of your strategy to generate more leads via social media

As the top digital marketing agency in USA, we believe that a digital marketing strategy is essential to take advantage of the growing opportunities that are available today, yet many companies don’t have plan now, but plan to develop a digital marketing strategy in 2020

So how do you structure a digital marketing plan? A connected digital strategy will give you the foundation for all the other online marketing activities and we recommend you include them in your digital marketing planning framework This integrates all the components in your essential multi-channel marketing activities covering every part of the customer lifecycle broken down into the following sections in what we call the Marketing Equation which consist of six components with the acronym of CCIEOA

The Digital Marketing Agency USA Marketing Equation

The Marketing Equation is designed to reach ALL of your target market – Now buyers and Future buyers.

This is the process of getting qualified prospects to pay attention to your marketing It may seem simple on the surface, but it’s often difficult to pull off, unless you hit their emotional hot buttons Furthermore, it’s done wrong more often than not

Emotion gives life to the logical argument, and logic gives validity to the emotional one This means that once you have captured your prospects attention, you must connect with them on an emotional level You have to hold onto their attention by connecting on a hot button that is important or relevant to them You have to make them feel like important and relevant information is going to be delivered to them Information that will help them make the best decision possible In short you will be helping to facilitate the decision-making process

Simply give prospects a low-risk way to take the next step in the buying process Continue to put more worthwhile and valuable information in their hands and allow them to feel in total control of the decision This is often accomplished by giving your prospect an offer to get a free marketing tool of some sort, like a special report, a video, a series of videos, an audio program, or other low-risk, high value offers

Now that you connected with your prospect on an emotional level you must give them enough quality information to make them feel like they can make an informed decision about how to solve their problem or gain a needed benefit Again, you do this by giving your prospect enough quality information to address their emotional need Remember, the component is called educate So you are educating them This step is critical as it combines their emotional needs to their logical wants You then prove why you can solve it You do this by providing them with detailed, quantifiable, specific, inside-reality-revealing information This then transforms the sale from an emotional to a logical one

You need to build a case for your product or service

What information does a prospect need to know before purchasing your products or services? Your product or service is ON TRIAL

THE PROSPECT is the jury

YOU are the attorney

You must EDUCATE as to all of the relevant & important issues

Prove that you offer the superior value

Present evidence of expert testimony to support your case

Remember it’s a life or death sentence

What are the FAQs? Identify the SAQs? Now that you have successfully educated them you must once again incentivize them and you may want to give them a coupon, an exclusive discount, a special limited opportunity, or any other low risk, high value offer Whatever it is, just remember you are incentivizing your prospect You are simply getting them to take the next step in the buying process It may be an offer to educate them even more

It’s how people become buyers and, eventually, raving fans of your business

Now that you have interrupted your prospects, engaged them by promising a solution and provided the educational information that makes your solution real and believable, you then offer them a low-risk way to take the next step in the buying process – invest in your product or service

Every marketing piece should contain a low-risk offer to encourage the prospect to take the next step At this point the offer should be to receive additional information or invest in your product or service A powerful offer can sometimes increase your response rate by 100 times or more – all by itself

The right offer allows you to capture a large percentage of all future buyers in addition to the ‘Now buyers’ You must realize there is an educational process that the prospect goes through from the moment he or she begins thinking about buying your product or service to the point when they actually put down their hard-earned cash This is what we call the educational spectrum

Now that your prospects are connected with you in the marketing system, you must create content to automate the follow-up process Companies and individuals are notoriously bad about following-up Fortunately marketing automation software is available today to assist in this process Even then the software will not give you the best bang for your buck if you don’t properly craft your message in follow-up sequence You must continue to utilize ‘The Marketing Equation’ in each and every message they receive (Capture, Connect, Incentivize, Educate, Offer, and Automate) The hard truth is that marketing is not a one-step process There are 11 stages you must account for on the path to purchase and promotion

If you understand the Marketing Equation, (a k a the Customer Value Journey), then you can intentionally engineer your business in such a way that it moves people predictably through the stages you’ve put in place In other words, you’ll no longer wonder if you’ll be able to generate leads You won’t have to cross your fingers and hope for customers When you understand the Customer Value Journey, even reviews and referrals will become automatic