Digital Jayasty

Digital Jayasty is the consultancy of Jayasty Anandan, a content writer and strategist who works with B2B and SaaS companies. Her focus is content that reaches the right buyers through search and turns that attention into sales leads. She also runs mentoring and interview content featuring women who have built careers in digital marketing, and publishes articles on SEO and content.

Products and services

• Content marketing: planning and producing content to widen a brand's reach.
• SEO: search-focused content and optimisation to lift rankings.
• Copywriting: sales copy and brand storytelling.
• Organic social media: strategies for growing an audience without paid ads.
• Email marketing: campaigns and nurture sequences for existing contacts.
• Marketing consultations: one-to-one advice on growing a business online.

Who it works with

She works with B2B and SaaS brands. Testimonials on her site come from a product marketing manager at Convesio and a software engineering director, and mention thought-leadership writing for LinkedIn and a co-hosted podcast.

Key facts

• Founder: Jayasty Anandan
• Specialism: B2B and SaaS content