Dedicated

Dedicated is an independent market research institute in Belgium, set up by Marc Dumoulin in 1993. It carries out quantitative and qualitative studies and describes itself as specialised in observing Belgian society. Since 2017 its office has been in Watermael-Boitsfort, on the edge of the Forest of Soignes near Brussels.

What Dedicated offers

• Surveys and opinion polls — quantitative research, barometers and ongoing monitoring.
• Qualitative research — studies designed around each client's questions, including hard-to-recruit target groups.
• Campaign testing — pre-tests of advertising material and post-tests of impact, reach, brand perception and call to action.
• Brand and audience research — brand awareness and image studies, audience measurement and analysis of consumption habits.
• Desk research — analysis of existing sources, alone or combined with fieldwork.

Who it works with

The institute works for clients across many sectors and handles every stage of a project itself.

Key facts

• Based in: Watermael-Boitsfort, Brussels, Belgium
• Founded: 1993, by Marc Dumoulin
• Fieldwork: own fieldwork organisation, web panel and call centre with 20 CATI stations