De La Riva

De La Riva, which trades as de la Riva Group or dlR Group, is a market research company with its office in Mexico City. It helps clients answer business questions by looking at how their brand connects with culture and with the people who buy it.

What De La Riva offers

• Market research: studies that tackle a client's business challenges and consumer questions.
• Brand and culture insight: research into links between a brand, cultural trends and its audience.
• Published thinking: articles on topics such as colour and branding, and a magazine called Reflektor that shares the group's know-how.
• Podcast and newsletter: interviews on communication and branding, plus a weekly newsletter on business and culture written by its CEO, Eduardo de León.

Who it works with

The group says it works with large companies and writes about consumer markets in Mexico and wider Latin America.

Key facts

• Based in: Mexico City, Mexico
• Business units: the group is organised into several business units
• Language: Spanish