Day One

Day One is a market research agency that helps companies base their decisions on evidence rather than guesswork. It looks at markets, target groups, competitors and possible growth opportunities, and aims to turn findings into practical next steps. It guides clients from their first questions through to a research plan built around their situation.

What Day One does

• Market analysis: sizing up a market and where a business stands within it.
• Competitor research: identifying and studying competing companies and ways to stand apart.
• Customer needs research: finding out what customers want and how they prefer to be approached.
• Brand name testing: checking new names with existing and potential customers.
• Campaign and concept testing: measuring how well campaigns, logos or slogans work.
• Start-up and business plan research: groundwork for new ventures.

Who it works with

Start-ups and established businesses that need clearer information before making strategic choices.