Cyras Research

Cyras Research is a market research agency working from Kuala Lumpur, Malaysia. It carries out both qualitative and quantitative studies and runs its own focus group rooms and telephone interviewing centre.

What Cyras Research does

• Qualitative research: group discussions exploring how consumers see a product, service, advert, idea or pack design.
• Quantitative research: larger-sample studies giving statistical results, often to back up qualitative findings.
• Focus group facility: in-house rooms for hosting group sessions.
• Telephone surveys (CATI): scripted, software-guided phone interviewing from 20 stations, monitored on site.
• Central location tests: product tests held in controlled settings rather than at home.
• Data mapping: plotting data by country using demographic, address or postcode details.

Who it works with

Its telephone research is used for business-to-business services and corporate sales work.

Key facts

• Based in: Kuala Lumpur, Malaysia
• Experience: more than 20 years
• Call centre: 20 CATI stations