Cyras Research

Cyras Research is equipped with its own group facilities for focus group discussion Cyras Research manages 20 CATI stations from its Kuala Lumpur, Malaysia office – allowing for hands-on monitoring and management of all telephone interviewers

Qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging Questions are asked in an interactive group setting where participants are free to talk with other group members A telephone surveying technique in which the interviewer follows a script provided by a software application It is a structured system of microdata collection by telephone that speeds up the collection and editing of microdata and also permits the interviewer to educate the respondents on the importance of timely and accurate data The software is able to customize the flow of the questionnaire based on the answers provided, as well as information already known about the participant It is used in B2B services and corporate sales

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We are the most competitive market research agency with more than 20 years experience Qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and

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A telephone surveying technique in which the interviewer follows a script provided by a software application

Centre test location (CLT)

Product marketing tests performed in controlled environments, contrary to home-user tests, which take place where the